Posted on February 20, 2011
The Multiplier Effect of Local Investing
When I started talking about LION with friends and potential member-investors in Madison, Neil Heinen suggested that I needed to figure out the local investing multiplier effect.
In other words, when a LION member invests in a local business, what “community good” comes from it?
This is a great question. Many would-be investors might be willing to accept smaller personal financial returns if they knew that they were producing a community return. So, I did some digging, and here’s what I’ve found:
Michael Shuman of BALLE, writing for the Federal Reserve Bank of San Francisco’s Community Development Investment Review writes:
Growing evidence suggests that every dollar spent at a locally owned business generates two to four times more economic benefit—measured in income, wealth, jobs, and tax revenue—than a dollar spent at a globally owned business. That is because locally owned businesses spend much more of their money locally and thereby pump up the so-called economic multiplier. Other studies suggest that local businesses are critical to tourism, walkable communities, entrepreneurship, social equality, civil society, charitable giving, revitalized downtowns, and even political participation.
[Read Mr. Shuman's full article here.]
Seems like a win-win-win. Investors get their agreed-upon return. Businesses get competitive loans from supporters. And the economy gets a good in jobs, income, wealth and tax revenues.
Rebecca Ryan
rebecca@lioninvesting.com
Rebecca Ryan is a Madison, Wisconsin based entrepreneur, investor, and writer. She facilitates the Madison/Dane County LION group, and launched LionInvesting.com to help educate others about LION and Slow Money concepts.

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